Massive Harry Potter store to open in Oxford Street

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Warner Bros wanted to transform the interior of the building into a ‘wizarding emporium’

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Warner Bros has announced plans for a new Harry Potter flagship store, set to open its doors on London’s Oxford Street this autumn.

The expansive 21,000 sq ft shop, spread across two floors within The Ribbon development at 134-140 Oxford Street, will become the UK’s second official Harry Potter retail destination, complementing the existing King’s Cross site.

Designers aim to transform the interior into a "wizarding emporium," celebrating beloved locations from the books and films.

This "must-see" attraction for fans and visitors to the capital will offer interactive activities, photo opportunities, and exclusive merchandise.

Karl Durrant, Warner Bros senior vice president of worldwide retail, said: “Harry Potter is deeply rooted in British storytelling, and this will give fans an exciting new way to experience this magical world in the city that features so prominently in the stories.

“Offering a completely new retail experience for Harry Potter fans which will delight and entertain, it’s going to be very special.”

The new shop will join the collection of Harry Potter experiences owned and operated by Warner Bros in London including Warner Bros Studio Tour London – The Making of Harry Potter and the Harry Potter shop at King’s Cross.

‘The Harry Potter Shop’ is situated near the platform 9 ¾ trolley at King’s Cross station is where muggles can buy wands, robes, uniforms, golden platform 9 ¾ tickets and other Potter collectibles.

The shop’s wooden floor and panelled walls have taken a chapter out of Jack Wills' book and hark back to traditional Hogwarts school days.

London Mayor Sir Sadiq Khan announced in February that plans to ban traffic from part of Oxford Street have been approved.

Vehicles will be prohibited from accessing a 0.7-mile stretch between Oxford Circus and Marble Arch.

Oxford Street is one of the world’s busiest shopping areas, with around half a million visitors each day.

Works to pedestrianise the road are expected to start in the summer, with the first traffic-free section introduced by the end of the year.

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