The 2025 Christmas archetype gift guide

Ever wondered what to buy the performative male in your life? Struggling to shop for an offline luddite? Here’s what our favourite characters of 2025 want for Christmas

It’s the most wonderful time of the year, and yet the most painful time for your bank account. The time has come to spend a small fortune on your loved ones – as well as those you’re forced to tolerate once a year. While the financial toll of Christmas leaves us feeling pretty “bah humbug!”, there’s nothing quite like that smug confidence when you know you’ve smashed someone’s present.

For Dazed’s 2025 gift guide, we decided to zoom in on a few of the personality types who garnered attention this year. Perhaps you know a performative male (we all do), an Etsy witch or an aura farmer (AKA: a label-obsessed hypebeast). If not, maybe one of the following archetypes will remind you of someone in your life. Regardless, even if we don’t inspire any gift ideas, we hope at least to inspire a smile – it is Christmas after all. Click through below to see each archetype’s gift guide.