This AI booked a load in 10 minutes by speaking to 96 carriers at the same time

“We are the only AI freight platform that can help you cover any load in under ten minutes with the best quality carrier at the best rate,” Bansal said.

By automating the traditionally manual process of finding carriers, Lanesurf significantly reduces the time and effort required to cover freight. The platform performs the vetting process and gathers real quotes, just like carrier sales representatives would.

“Think of Lanesurf like an army of one-hundred carrier sales reps, all working at once just trying to cover a load for you,” Emory said. This capability is not just theoretical; during the demonstration, their AI swiftly managed a real load scenario, picking up freight in Bolingbrook, Illinois, and delivering it to Columbus, Georgia.

One unique feature of Lanesurf, says Bansal, is its ability to integrate AI seamlessly with existing workflows.

The efficiency of this system is immediately apparent.

“Normally, you would just call and start speaking to carriers manually, and of course that takes a lot of time and in-depth knowledge,” Bansal said.

Lanesurf can find trucks to call for every load and vet them for compliance.

Lanesurf’s vetting process ensures compliance with third-party providers and delivers a refined list of potential carriers that would otherwise take an immense amount of time and even tribal knowledge to acquire. This is a significant advantage for brokers, who know firsthand how often compliance and efficiency clash.

“All we need to do now is trigger,” Bansal said. “From there, the AI takes over, calling carriers and sending emails all simultaneously.”

Lanesurf is notable for its real-time negotiation capabilities. During the demo, the AI efficiently handled rate negotiations with carriers, retaining memory from past interactions to facilitate smooth discussions.

“The AI rep actually has memory from past calls,” Bansal said. “It remembered my carrier info from before and used real-time awareness from other calls that are happening in parallel.”

This allows Lanesurf’s AI to confidently handle rate discussions, a task that could typically take significant negotiation back-and-forth if done manually. For instance, in one of the demo interactions, the AI was approached with a rate of $1,900, which was below the standard rate of $2,100 for that route. However, due to Lanesurf’s AI engagement and historical interaction memory, they settled on an agreeable $2,000 by leveraging relationship dynamics and current market demand.

This functionality transcends traditional methods of single-thread negotiation and gives freight brokers a level of multitasking that historically required numerous human operators.

The AI coordinates these communications in real-time, dynamically adapting to responses and aligning offers with mutually beneficial outcomes. This effectively maximizes load coverage potential and optimizes rate agreements swiftly.

Notably, the Lanesurf platform also tracks ongoing communications to ensure prompt follow-ups and closure on deals that are in negotiation.

“So we’ve just now made forty-eight outbound calls and twenty-eight outbound emails,” Bansal said. “We’ve also got a bunch of inbound calls from the DAT posting that we did earlier, and some of these calls are still live.”

Lanesurf is not just automating carrier outreach – it is reshaping how freight gets moved in the U.S.

The platform handles hundreds of thousands of carrier conversations, has reduced coverage time from hours to minutes, and has consistently added an average $50 more margin per load for brokerages booking thousands of loads every single day.

For brokers battling thin margins, labor constraints, and compliance pressure, Lanesurf has become a new layer of operational infrastructure. What once required a full carrier sales team can now be supervised by one operator.

Lanesurf is quickly becoming one of the most credible and impactful technologies in the logistics industry, defining a new standard for speed, accuracy, and profitability in modern freight operations.

Click here to learn more about Lanesurf.

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